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  • Illinois Brewing Insider Brian Noonan, host of the Crafty Brewers podcast

  • Inside Scoop: Phase Three and Pollyanna expanding to Chicago, Will Run for Beer 5K Oct. 24, Streetz Artz Alliance shows, FoBAB Nov. 13-14, Geneva Lights and Flights and more

  • Brewer’s Choice: Q&A with Joel Hatlin from Mickey Finn’s Brewery in Libertyville

  • Q&A with Pollyanna Brewing & Distilling’s co-founder, president and CEO Ryan Weidner on acquiring the former Alarmist Brewing space and expanding to Chicago’s NW side

  • Inside Scoop: Get ready to celebrate Oktoberfest with some of the state’s best craft breweries

Brewer's Choice
Home›Featured Post›Brewery Focus›Brewer's Choice›Brewer’s Choice: Illuminated Brew Works’ Brian Buckman on White Oak Brewing’s Casual Jesus saison, pushing the boundaries on unique marketing ideas, and what figures to be a wild anniversary party Sept. 21

Brewer’s Choice: Illuminated Brew Works’ Brian Buckman on White Oak Brewing’s Casual Jesus saison, pushing the boundaries on unique marketing ideas, and what figures to be a wild anniversary party Sept. 21

By Trent Modglin
September 16, 2024
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Brian Buckman
Illuminated Brew Works
6186 N. Northwest Hwy in Chicago
IBW-Chicago.com

The last really good beer you drank was… White Oak Brewing’s Casual Jesus saison. Light and refreshing with notes of lemon, banana, clove and some light black peppercorn on the back end. A Belgian-inspired rye saison that’s bold in its experimental stretch to flavor profile… right after my own heart.

What fellow Illinois breweries and specific beers have impressed you lately? 

Pipeworks Brewing’s Floor Quaker — a thiolized sour. I like my sours very tart, and this fits the bill. The thiolized yeast really punched up the fruit flavor on this one.

What are you most proud of at your brewery? 

We continue to push the boundaries on packaging and marketing. I’ve always had a strong aversion to dumb beer names/concepts that plumb misogyny or jokes that would make a 12-year-old blush and a 16-year-old roll their eyes. And there’s a lot of those.

Instead, we try to push people with concepts and Easter eggs that, if they are interested, they’ll need to go out and dig around into some fairly charged information to find. And, the hope is there, that maybe they’ll fall into something that truly blows their mind and changes their world view. Or, maybe, something that makes them laugh.

I’ve always had a strong aversion to dumb beer names/concepts that plumb misogyny or jokes that would make a 12-year-old blush and a 16-year-old roll their eyes.

For example, for the second year in a row, we did our collaboration with the Weird Studies podcast. Weird Studies is a great little podcast produced and hosted by a professor of Musicology out of Indiana University and a documentary filmmaker out of Ottawa. They talk about all the things that I love: weird fiction, film, the occult, consciousness, UFOs, etc. We make a black IPA with them with Comet and Zappa hops that is pretty good.

I did the four illustrations that are on the cans. Each 4-pack comes with one of each of the four different labels. They are made to look like the old Weird Tales magazines from the early/mid 20th Century. There’s a Cthulu one, a UFO one, and there’s one with two guys monkeying with some kind of machine that most certainly will alter the future for all of us, and then one of three good-for-nothing kids poking an alien corpse with a stick.

We also have a beer dropping next week that has a quote from Comparative Religion scholar extraordinaire, Jeffrey Kripal. It’s a mind-bending quote from an even more mind-bending book he co-authored with Whitely Strieber. The beer is called “Your Soul, A UFO”.

We’ve got a collaboration bock beer with the Buckland Museum of Witchcraft & Magick out of Cleveland. … We’re doing the release at our three-year anniversary party September 21. We’ve got a ton of vendors, live music, some tarot readers and some big ass puppets. Oh… and a dunk tank!”

What do you have coming up that people should know about?

We’ve got a collaboration bock beer with the Buckland Museum of Witchcraft & Magick out of Cleveland. The museum is a collection of Raymond Buckland’s (a fairly prominent and important player in mid-20th Century witchy circles) ritual gear and odds and ends, plus a whole ton of other stuff including a wand of Aleister Crowley’s, items from modern-day occultists and a killer Ouija Board collection. 🙂 They currently have an exhibit on a personal interest of mine, Radionics.

We’re doing the release at our three-year anniversary party on Saturday, September 21. We’ve got a ton of vendors (Sideshow Gallery, Bucket O Blood, Alchemy Arts, etc.), live music, some tarot readers and some big ass puppets. Oh… and a dunk tank! Steven Intermill and Toni Rotonda will be giving a 30-minute talk on the museum later in the afternoon, and then at night we’ve got three pretty great metal bands playing: Druuna, COMA and Become Death. It’s going to be epic. We might even do an impromptu procession to celebrate, led, of course, by the big puppets!

TagsAlchemy ArtsBecome DeathBrian BuckmanBucket O BloodBuckland Museum of Witchcraft & MagickCasual JesusCOMADruunaIllinois BrewingIlluminated Brew WorksJeffrey KripalPipeworks BrewingRaymond BucklandSideshow GalleryWeird Studies podcastWhite Oak Brewing
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About us

Sponsored by the Illinois Craft Brewers Guild, Illinois Brewing is printed and distributed quarterly (early January, April, July and October) to more than 250 breweries across the state as well as more than 100 craft beer-focused bars, restaurants and stores. Each member of the Illinois Craft Brewers Guild’s IMBIBE club also receives the magazine in the mail. 

Publisher/owner: Trent Modglin
Trent@IllinoisBrewing.com

Art director: Brian Hertel
Brian@IllinoisBrewing.com

Illinois Brewing's magazine, website and email newsletter are property of Venture Forth Media, LLC. All rights reserved. Copyright 2023.

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Stylish magazine, website and e-mail newsletter focused on the vibrant craft beer scene in Illinois. Sponsored by the Illinois Craft Brewers Guild

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Sep 25

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From our big fall issue...

Illinois Brewing Insider @briannoonan — host of the @craftybrewerspod — on the enjoyment of having @brothership_brewing and @black_horizon_brewing so close to home, the English pub ale at @pollyannabrewingcompany and Das Nuts at @imperialoakbrewing as well as the hidden gem in Homewood that is Lassen’s Tap, and discovering the laid-back @syndicatebrewingco in Colorado

“During their Oak-toberfest celebration (THIS WEEKEND!), Imperial Oak has a special tapping of Das Nuts, where they infuse their Das Boot Oktoberfest with toasted pecans, almonds, peanuts and macadamia nuts. If I could only drink one Oktoberfest beer, this would be it.”

Read the spotlight now at IllinoisBrewing.com

From our big fall issue...

Illinois Brewing Insider @briannoonan — host of the @craftybrewerspod — on the enjoyment of having @brothership_brewing and @black_horizon_brewing so close to home, the English pub ale at @pollyannabrewingcompany and Das Nuts at @imperialoakbrewing as well as the hidden gem in Homewood that is Lassen’s Tap, and discovering the laid-back @syndicatebrewingco in Colorado

“During their Oak-toberfest celebration (THIS WEEKEND!), Imperial Oak has a special tapping of Das Nuts, where they infuse their Das Boot Oktoberfest with toasted pecans, almonds, peanuts and macadamia nuts. If I could only drink one Oktoberfest beer, this would be it.”

Read the spotlight now at IllinoisBrewing.com

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Sep 24

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It’s a busy weekend for Oktoberfest events around the area, and plenty of fun is in the works at @chaosbrewclub in Chicago and @imperialoakbrewing in Willow Springs. 

Read all about these two popular festivals and more in our Oktoberfest Inside Scoop section from the new fall issue at IllinoisBrewing.com

It’s a busy weekend for Oktoberfest events around the area, and plenty of fun is in the works at @chaosbrewclub in Chicago and @imperialoakbrewing in Willow Springs.

Read all about these two popular festivals and more in our Oktoberfest Inside Scoop section from the new fall issue at IllinoisBrewing.com

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Sep 24

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Read the loaded Inside Scoop section from our new fall issue, which includes info on @phasethreebrew and @pollyannabrewingcompany expanding to Chicago, the @lgnsofcraftbeer in Gurnee Oct. 3, the @willrunforbeerchicago 5K on the lakefront Oct. 24, upcoming @streetzartzalliance shows at local breweries, the return of @fobab (aka the Festival of Wood & Barrel-Aged Beers) in Chicago Nov. 13-14, the @genevaparkdistrict Lights and Flights Craft Beer Festival Dec. 12, a handful of great brewery deals and more 

Read it all in the Inside Scoop section at IllinoisBrewing.com

Read the loaded Inside Scoop section from our new fall issue, which includes info on @phasethreebrew and @pollyannabrewingcompany expanding to Chicago, the @lgnsofcraftbeer in Gurnee Oct. 3, the @willrunforbeerchicago 5K on the lakefront Oct. 24, upcoming @streetzartzalliance shows at local breweries, the return of @fobab (aka the Festival of Wood & Barrel-Aged Beers) in Chicago Nov. 13-14, the @genevaparkdistrict Lights and Flights Craft Beer Festival Dec. 12, a handful of great brewery deals and more

Read it all in the Inside Scoop section at IllinoisBrewing.com

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Sep 22

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Did you know the historic @berghoffchicago restaurant  in the heart of the Loop celebrates Oktoberfest all the way through Oct. 18? Celebrate the season with classic German dishes, drink specials, beer brewed in-house by the award-winning @adamsstreetbrewery — as well as live music every Thursday through Sunday from 4:30–7:30 p.m. 17 W. Adams Street in Chicago. TheBerghoff.com

Did you know the historic @berghoffchicago restaurant in the heart of the Loop celebrates Oktoberfest all the way through Oct. 18? Celebrate the season with classic German dishes, drink specials, beer brewed in-house by the award-winning @adamsstreetbrewery — as well as live music every Thursday through Sunday from 4:30–7:30 p.m. 17 W. Adams Street in Chicago. TheBerghoff.com

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Sep 19

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When @destihlbrewery is pouring samples of six of their favorites at @wehavegreatbeerpr on a Friday night, it marks the start of a good weekend

When @destihlbrewery is pouring samples of six of their favorites at @wehavegreatbeerpr on a Friday night, it marks the start of a good weekend

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Sep 18

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The Oktoberfest fun continues across the state, with @sketchbookbrew in Skokie and Evanston and @goebberts_ Pumpkin Farm in Pingree Grove among the venues hosting some great craft-beer focused events this weekend. 

Check out our Inside Scoop from the new fall issue for details or read about all the fall events at IllinoisBrewing.com

The Oktoberfest fun continues across the state, with @sketchbookbrew in Skokie and Evanston and @goebberts_ Pumpkin Farm in Pingree Grove among the venues hosting some great craft-beer focused events this weekend.

Check out our Inside Scoop from the new fall issue for details or read about all the fall events at IllinoisBrewing.com

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Sep 14

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From our new fall issue...

Q&A with @pollyannabrewingcompany co-founder, president and CEO Ryan Weidner on acquiring the former @alarmistbrewing space and expanding (with a fifth location) to Chicago’s NW side

“One of our goals is to honor what made Alarmist special while ensuring the brand continues to thrive for both longtime supporters and new customers alike.” 

Read it all here: IllinoisBrewing.com

From our new fall issue...

Q&A with @pollyannabrewingcompany co-founder, president and CEO Ryan Weidner on acquiring the former @alarmistbrewing space and expanding (with a fifth location) to Chicago’s NW side

“One of our goals is to honor what made Alarmist special while ensuring the brand continues to thrive for both longtime supporters and new customers alike.”

Read it all here: IllinoisBrewing.com

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Sep 12

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Two of the biggest Oktoberfest celebrations are happening today at @revbrewchicago in Chicago and @doubleclutchbrewery in Evanston. Swing by on Saturday for plenty of festive fun (and fresh beer, of course). 

Read more about both of these events and much more in our Inside Scoop section of the new fall issue at IllinoisBrewing.com

Two of the biggest Oktoberfest celebrations are happening today at @revbrewchicago in Chicago and @doubleclutchbrewery in Evanston. Swing by on Saturday for plenty of festive fun (and fresh beer, of course).

Read more about both of these events and much more in our Inside Scoop section of the new fall issue at IllinoisBrewing.com

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Sep 11

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Location: North side of Chicago
Time: Friday evening, 4:54pm
Temp: 79 degrees
Attraction: The family-friendly patio at @halfacrebeer and the fresh shucked oysters and ceviche that @prairiemoonrestaurant is serving up at @spitefulbrewing 
And did we mention the cold beer? Yeah, that too.

Location: North side of Chicago
Time: Friday evening, 4:54pm
Temp: 79 degrees
Attraction: The family-friendly patio at @halfacrebeer and the fresh shucked oysters and ceviche that @prairiemoonrestaurant is serving up at @spitefulbrewing
And did we mention the cold beer? Yeah, that too.

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Sep 11

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Our big fall issue came out earlier this week and is loaded down with Oktoberfest events, insider opinions, info on @pollyannabrewingcompany and @phasethreebrew expanding to Chicago, brewery spotlights on @whiteoakbrewing @printersrowbrewing and those that call Naperville & Aurora home like @hopvinebrewingcompany @solemnoathbeer @noonwhistlebrewing and @blindcornerbeer as well as plenty of upcoming events, favorite summer craft beer experiences, and much, much more. Check out your local brewery or bottle shop for a copy or read it digitally at IllinoisBrewing.com

Our big fall issue came out earlier this week and is loaded down with Oktoberfest events, insider opinions, info on @pollyannabrewingcompany and @phasethreebrew expanding to Chicago, brewery spotlights on @whiteoakbrewing @printersrowbrewing and those that call Naperville & Aurora home like @hopvinebrewingcompany @solemnoathbeer @noonwhistlebrewing and @blindcornerbeer as well as plenty of upcoming events, favorite summer craft beer experiences, and much, much more. Check out your local brewery or bottle shop for a copy or read it digitally at IllinoisBrewing.com

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Sep 10

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The Oktoberfest fun begins at the @imperialoakbrewing Brookfield taproom tonight. Check out the Inside Scoop section on IllinoisBrewing.com for details on this and many more Oktoberfest events at local craft breweries

The Oktoberfest fun begins at the @imperialoakbrewing Brookfield taproom tonight. Check out the Inside Scoop section on IllinoisBrewing.com for details on this and many more Oktoberfest events at local craft breweries

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Sep 10

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Oktoberfest season is upon us, and you can check out the new fall issue of Illinois Brewing and our website for the latest on a ton of craft brewery events in the coming weeks. Kicking off the festivities this weekend are @revbrewchicago in Chicago, @imperialoakbrewing in Brookfield, the historic @berghoffchicago with @adamsstreetbrewery in Chicago’s Loop, and @doubleclutchbrewery in Evanston. 

Check out our Inside Scoop section for info on these many and more at IllinoisBrewing.com

Oktoberfest season is upon us, and you can check out the new fall issue of Illinois Brewing and our website for the latest on a ton of craft brewery events in the coming weeks. Kicking off the festivities this weekend are @revbrewchicago in Chicago, @imperialoakbrewing in Brookfield, the historic @berghoffchicago with @adamsstreetbrewery in Chicago’s Loop, and @doubleclutchbrewery in Evanston.

Check out our Inside Scoop section for info on these many and more at IllinoisBrewing.com

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Sep 8

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Spotlight on @pigmindsbrewingco in Machesney Park 

Proudly known to be America’s first vegan brewery, this gem just north of Rockford is celebrating 14 years of outstanding food, a diverse beer lineup, and a calendar full of fun community events

Read the feature from our recent issue now at IllinoisBrewing.com

Spotlight on @pigmindsbrewingco in Machesney Park

Proudly known to be America’s first vegan brewery, this gem just north of Rockford is celebrating 14 years of outstanding food, a diverse beer lineup, and a calendar full of fun community events

Read the feature from our recent issue now at IllinoisBrewing.com

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