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Brewer's Choice
Home›Featured Post›Brewery Focus›Brewer's Choice›Brewer’s Choice: Illuminated Brew Works’ Brian Buckman on White Oak Brewing’s Casual Jesus saison, pushing the boundaries on unique marketing ideas, and what figures to be a wild anniversary party Sept. 21

Brewer’s Choice: Illuminated Brew Works’ Brian Buckman on White Oak Brewing’s Casual Jesus saison, pushing the boundaries on unique marketing ideas, and what figures to be a wild anniversary party Sept. 21

By Trent Modglin
September 16, 2024
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Brian Buckman
Illuminated Brew Works
6186 N. Northwest Hwy in Chicago
IBW-Chicago.com

The last really good beer you drank was… White Oak Brewing’s Casual Jesus saison. Light and refreshing with notes of lemon, banana, clove and some light black peppercorn on the back end. A Belgian-inspired rye saison that’s bold in its experimental stretch to flavor profile… right after my own heart.

What fellow Illinois breweries and specific beers have impressed you lately? 

Pipeworks Brewing’s Floor Quaker — a thiolized sour. I like my sours very tart, and this fits the bill. The thiolized yeast really punched up the fruit flavor on this one.

What are you most proud of at your brewery? 

We continue to push the boundaries on packaging and marketing. I’ve always had a strong aversion to dumb beer names/concepts that plumb misogyny or jokes that would make a 12-year-old blush and a 16-year-old roll their eyes. And there’s a lot of those.

Instead, we try to push people with concepts and Easter eggs that, if they are interested, they’ll need to go out and dig around into some fairly charged information to find. And, the hope is there, that maybe they’ll fall into something that truly blows their mind and changes their world view. Or, maybe, something that makes them laugh.

I’ve always had a strong aversion to dumb beer names/concepts that plumb misogyny or jokes that would make a 12-year-old blush and a 16-year-old roll their eyes.

For example, for the second year in a row, we did our collaboration with the Weird Studies podcast. Weird Studies is a great little podcast produced and hosted by a professor of Musicology out of Indiana University and a documentary filmmaker out of Ottawa. They talk about all the things that I love: weird fiction, film, the occult, consciousness, UFOs, etc. We make a black IPA with them with Comet and Zappa hops that is pretty good.

I did the four illustrations that are on the cans. Each 4-pack comes with one of each of the four different labels. They are made to look like the old Weird Tales magazines from the early/mid 20th Century. There’s a Cthulu one, a UFO one, and there’s one with two guys monkeying with some kind of machine that most certainly will alter the future for all of us, and then one of three good-for-nothing kids poking an alien corpse with a stick.

We also have a beer dropping next week that has a quote from Comparative Religion scholar extraordinaire, Jeffrey Kripal. It’s a mind-bending quote from an even more mind-bending book he co-authored with Whitely Strieber. The beer is called “Your Soul, A UFO”.

We’ve got a collaboration bock beer with the Buckland Museum of Witchcraft & Magick out of Cleveland. … We’re doing the release at our three-year anniversary party September 21. We’ve got a ton of vendors, live music, some tarot readers and some big ass puppets. Oh… and a dunk tank!”

What do you have coming up that people should know about?

We’ve got a collaboration bock beer with the Buckland Museum of Witchcraft & Magick out of Cleveland. The museum is a collection of Raymond Buckland’s (a fairly prominent and important player in mid-20th Century witchy circles) ritual gear and odds and ends, plus a whole ton of other stuff including a wand of Aleister Crowley’s, items from modern-day occultists and a killer Ouija Board collection. 🙂 They currently have an exhibit on a personal interest of mine, Radionics.

We’re doing the release at our three-year anniversary party on Saturday, September 21. We’ve got a ton of vendors (Sideshow Gallery, Bucket O Blood, Alchemy Arts, etc.), live music, some tarot readers and some big ass puppets. Oh… and a dunk tank! Steven Intermill and Toni Rotonda will be giving a 30-minute talk on the museum later in the afternoon, and then at night we’ve got three pretty great metal bands playing: Druuna, COMA and Become Death. It’s going to be epic. We might even do an impromptu procession to celebrate, led, of course, by the big puppets!

TagsAlchemy ArtsBecome DeathBrian BuckmanBucket O BloodBuckland Museum of Witchcraft & MagickCasual JesusCOMADruunaIllinois BrewingIlluminated Brew WorksJeffrey KripalPipeworks BrewingRaymond BucklandSideshow GalleryWeird Studies podcastWhite Oak Brewing
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About us

Sponsored by the Illinois Craft Brewers Guild, Illinois Brewing is printed and distributed quarterly (early January, April, July and October) to more than 250 breweries across the state as well as more than 100 craft beer-focused bars, restaurants and stores. Each member of the Illinois Craft Brewers Guild’s IMBIBE club also receives the magazine in the mail. 

Publisher/owner: Trent Modglin
Trent@IllinoisBrewing.com

Art director: Brian Hertel
Brian@IllinoisBrewing.com

Illinois Brewing's magazine, website and email newsletter are property of Venture Forth Media, LLC. All rights reserved. Copyright 2023.

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Stylish magazine, website and e-mail newsletter focused on the vibrant craft beer scene in Illinois. Sponsored by the Illinois Craft Brewers Guild

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Nov 11

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Replenishing our fall issue through the north burbs and a downpour "forced" us to stop in to @macushlabeer in Glenview for a Cowboy Shoes hazy IPA and Broken Shovel schwarzbier ... and continue working on our new events/promotions calendar app that's launching in a few days. Get ready, beer fans.

Replenishing our fall issue through the north burbs and a downpour "forced" us to stop in to @macushlabeer in Glenview for a Cowboy Shoes hazy IPA and Broken Shovel schwarzbier ... and continue working on our new events/promotions calendar app that`s launching in a few days. Get ready, beer fans.

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Nov 9

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It’s @fobab time this weekend, and the brewery list put together by the @ilcraftbeer looks better than ever. A few tickets remain to one of our favorite events anywhere. Get yours today at FoBAB.com

It’s @fobab time this weekend, and the brewery list put together by the @ilcraftbeer looks better than ever. A few tickets remain to one of our favorite events anywhere. Get yours today at FoBAB.com

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Nov 7

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From our current fall issue...

Brewer’s Choice: Larry Bolton from @blindpigbrewery on developing a California connection, settling in for a @cruzblancachi farmhouse corn-brewed ale after @fobab and the release of four unique holiday beers at his @blindpigbrewpub 

Read the spotlight here: IllinoisBrewing.com

From our current fall issue...

Brewer’s Choice: Larry Bolton from @blindpigbrewery on developing a California connection, settling in for a @cruzblancachi farmhouse corn-brewed ale after @fobab and the release of four unique holiday beers at his @blindpigbrewpub

Read the spotlight here: IllinoisBrewing.com

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Nov 6

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When you’re at a midday business networking event and you run into an old friend from @halfacrebeer

When you’re at a midday business networking event and you run into an old friend from @halfacrebeer

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Nov 5

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From the Illinois Brewing Insider archives...

Favorite breweries: "Breweries don’t become my favorites simply because they make good beer in a variety of styles (although those are two of the most important criteria), but because the people are fun and they make me feel welcome and comfortable there. My “home base” is @hailstormbrewing in Tinley Park, but other favorites in the general vicinity are @flipsidebrewing @imperialoakbrewing and @pollyannabrewingcompany 

Farther afield, I’m a big fan of @dovetailbrewery (because I’m a big fan of smoked beers), and you just can’t go wrong with @revbrewchicago 

I’m also unceasingly impressed by the @goldfingerbeer dedication to brewing world-class lager beer styles. And I wish @hopdistrictbrewing was closer to home." 

— @martynachel the founder and president of the American Craft Beer Hall of Fame

Read more insight from Marty here: https://illinoisbrewing.com/2026/08/22/illinois-brewing-insider-marty-nachel-founder-of-the-american-craft-beer-hall-of-fame/

From the Illinois Brewing Insider archives...

Favorite breweries: "Breweries don’t become my favorites simply because they make good beer in a variety of styles (although those are two of the most important criteria), but because the people are fun and they make me feel welcome and comfortable there. My “home base” is @hailstormbrewing in Tinley Park, but other favorites in the general vicinity are @flipsidebrewing @imperialoakbrewing and @pollyannabrewingcompany

Farther afield, I’m a big fan of @dovetailbrewery (because I’m a big fan of smoked beers), and you just can’t go wrong with @revbrewchicago

I’m also unceasingly impressed by the @goldfingerbeer dedication to brewing world-class lager beer styles. And I wish @hopdistrictbrewing was closer to home."

— @martynachel the founder and president of the American Craft Beer Hall of Fame

Read more insight from Marty here: https://illinoisbrewing.com/2026/08/22/illinois-brewing-insider-marty-nachel-founder-of-the-american-craft-beer-hall-of-fame/

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Nov 2

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Replenishing our fall issue through the north side of Chicago and couldn’t be happier to see patrons at @hopbutcher and @burningbushbrewery enjoying the fresh air (and fresh craft beer) on Nov. 1

Replenishing our fall issue through the north side of Chicago and couldn’t be happier to see patrons at @hopbutcher and @burningbushbrewery enjoying the fresh air (and fresh craft beer) on Nov. 1

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Oct 30

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Soaking up the last of this near-summer weather with a @dovetailbrewery kolsch at @tinytappandcafe on the Chicago Riverwalk

Soaking up the last of this near-summer weather with a @dovetailbrewery kolsch at @tinytappandcafe on the Chicago Riverwalk

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Oct 28

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From our big fall issue that’s out now...

Spotlight on @streetzartzalliance — It turns out creative, well-curated markets and Chicagoland breweries make for a great combination

“Today, almost 15 years in, our goal remains pretty simple: find new talent, give artists opportunities to grow and succeed, support the breweries we work with, and build a real sense of community among our artists, vendors and patrons.” — Founder John Streetz 

Read the Q&A now at IllinoisBrewing.com

From our big fall issue that’s out now...

Spotlight on @streetzartzalliance — It turns out creative, well-curated markets and Chicagoland breweries make for a great combination

“Today, almost 15 years in, our goal remains pretty simple: find new talent, give artists opportunities to grow and succeed, support the breweries we work with, and build a real sense of community among our artists, vendors and patrons.” — Founder John Streetz

Read the Q&A now at IllinoisBrewing.com

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Oct 25

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Did you know that @kaisertigerchicago in Chicago’s West Loop has a free shuttle to all Blackhawks and Bulls games (and a lot of concerts)? We did. We also know they have great food, a huge patio and a stellar beer list with local Illinois brews from the likes of @arthistorybrewing @oldirvingbrewing @goldfingerbeer @midwestcoastbrewing @hopewellbrewing and more.

Did you know that @kaisertigerchicago in Chicago’s West Loop has a free shuttle to all Blackhawks and Bulls games (and a lot of concerts)? We did. We also know they have great food, a huge patio and a stellar beer list with local Illinois brews from the likes of @arthistorybrewing @oldirvingbrewing @goldfingerbeer @midwestcoastbrewing @hopewellbrewing and more.

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Oct 22

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Illinois Brewing Insider Hannah Gilmore — the assistant taproom manager at @begylebrewing — on great recent beers from @halfacrebeer @hopbutcher and @firestonewalker as well as her affection for the vibes at @longroomchicago and @thehopleaf … and family escapes to enjoy Maine’s impressive beer scene (we’re looking at you @mainebeerco @fogtownbrewing and @oronobrewingcompany 

Read the spotlight now at illinoisbrewing.com

Illinois Brewing Insider Hannah Gilmore — the assistant taproom manager at @begylebrewing — on great recent beers from @halfacrebeer @hopbutcher and @firestonewalker as well as her affection for the vibes at @longroomchicago and @thehopleaf … and family escapes to enjoy Maine’s impressive beer scene (we’re looking at you @mainebeerco @fogtownbrewing and @oronobrewingcompany

Read the spotlight now at illinoisbrewing.com

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Oct 20

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One of the most anticipated beer events in the country, @fobab (aka the Festival of Wood & Barrel-Aged Beers) is where brewers show off their most ambitious, most imaginative creations and where drinkers get to explore the absolute edge of craft beer.

Tickets for Nov. 13-14 are on sale now at FOBAB.com. Read more about this event in our Inside Scoop section at IllinoisBrewing.com

One of the most anticipated beer events in the country, @fobab (aka the Festival of Wood & Barrel-Aged Beers) is where brewers show off their most ambitious, most imaginative creations and where drinkers get to explore the absolute edge of craft beer.

Tickets for Nov. 13-14 are on sale now at FOBAB.com. Read more about this event in our Inside Scoop section at IllinoisBrewing.com

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Oct 19

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Catching the Bears game at the versatile @doubleclutchbrewery in Evanston prior to the kid’s playoff baseball game down the street = a quality decision. Smoked turkey BLT, nice variety of brews, classic cars and three different rooms to enjoy.

Catching the Bears game at the versatile @doubleclutchbrewery in Evanston prior to the kid’s playoff baseball game down the street = a quality decision. Smoked turkey BLT, nice variety of brews, classic cars and three different rooms to enjoy.

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Oct 16

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Now this is a trend we can get behind — an imperial Oktoberfest. Nice little mid-October treat from Colorado’s @averybrewingcompany during a lunch meeting in Chicago today

Now this is a trend we can get behind — an imperial Oktoberfest. Nice little mid-October treat from Colorado’s @averybrewingcompany during a lunch meeting in Chicago today

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